Winston is equipped with more than 20 years of marketing and business development, strategic management and fund raising experiences in South East Asia and China. His career spans across hands-on experiences from different industries in food and beverage, packaging, industrial safety, retail marketing, media, to commercial graphics and computer distribution. Most recently, Winston was responsible for driving the value adding and risk management initiative in the post investment activity of a successful foreign private equity fund which invested in Chinese enterprises like Suntec and Little Sheep.



Throughout his career, Winston has opened up new markets, launched new products, built major accounts, pioneered new strategic processes, developed new businesses and bred strategic ideas from conceptualization to commercialization.



Some notable achievements are:

• Winner of the first 3M Global Sales and Marketing Professionalism Award for successfully developed a new market in an innovative approach. 

• Critical member in turning around Tetra Pak China multi-million dollar business and was instrumental in transforming the dairy industry in China, Directly influencing the consumption behaviour and drastically increased the size of the market.

• Led the most significant and innovative marketing campaign for Kedi across its 1,600 convenient stores that delivered measureable marketing results.

• Developed tools & crystallise business strategies for the portfolio invested by Prax Capital

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Winston was often invited as a speaker or a panelist in many occasions, including IMD Lausanne, UCLA-NUS, CCFA and ChinaVenture.  Winston holds a BBA degree from the National University of Singapore and an MBA from U21Global.